MATTAY
Packaging for Yerba Mate Tea - Student Project
Brand Identity - Concept - Name - Packaging - Print - Campaign
Brief: To create the packaging graphics of a new Yerba Mate (Latin American tea) brand for British consumers.
Concept: A drink that fights loneliness.
Mattay believes no one should feel alone.
That is why they want to bring this Latin mate to the British tea lovers.
By yourself - Me & my Mate:
As any good mate, Mattay can be there just to make you company, but also to have a little moment of reflection.
This box will come with Yerba (mate leaves), and a set of cards to reflect on different topics which include gratitude, appreciation, balance, dreams, purpose, and many more.
It also provides you with a code to enter the ‘Mattay Mate’s Community’, where you will find many more people that loves Mate and wants to socialize. Check our monthly calendar activities!
Shared with others:
You can choose to have a box for you and send another one/s to those people who would like to have some company.
Each of you will receive a set of cards, you can choose trivia or ‘what do you think of...’ cards, which will help to break the ice and give you an excuse to connect and have a little fun.
A starter pack can have Yerba, a Mate cup, a Straw and some cards.
