DARE TO SPLASH
Corporate campaign - Student Project
Concept - Campaign - App - Digital - Print
Brief: To develop a brand campaign for Arena swimwear brand to attract a senior target and get them back into the water.
Swimming is often seen for kids or fit people, and water sports for older people are usually thought of as boring and for old ladies, like Aquagym.
The campaign offers free swim sport lessons for senior people while celebrating those who dare to jump in the water.
Finally, no need for glasses!
This campaign also includes an App to sign up to the free classes, specially designed for this target audience:
Simple, Clean, Straight to the point and with big fonts and cons.
